To enhance Wooden Spoon Herbs’ brand positioning and clear up customer confusion about the appropriate timing for using our herbal formulas, I created the 'Reason, Season, and Lifetime' campaign. This initiative aimed to clearly communicate the use cases for our products, align them with customers' needs, and introduce a strategic pricing model to boost sales across e-commerce and retailer sales channels in preparation for our launch in mass grocery.

{image 3 caption="In essence: 'Reason' herbs address immediate discomforts, ensuring you swiftly return to feeling yourself; 'Season' formulas provide strength during anticipated stressors, prompting users to tune into their intuition; and 'Lifetime' products are daily essentials, akin to the vital role whole foods play, supporting core bodily functions."}

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RESULTS

Within just one year of implementing the 'Reason, Season, and Lifetime' campaign and the reduced pricing strategy: recurring monthly subscription revenue increased by 32%, new customer acquisitions skyrocketed by 125%, and e-commerce revenue increased 180% YoY.

Campaign Strategy: Chelsie Kern
Copy: Christine Buckley
Graphic Design: Leila Register